WiSE Medical had been running ads without a clear strategy or direction, resulting in inconsistent communication, slow response rates, and underperforming ads. Their pixel events were not optimally set up, audience targeting was too narrow, and they lacked the use of social proof across their ads. These issues limited their reach and hindered their ability to grow patient numbers effectively across both their Robina and Macquarie locations.

Marketing Architect introduced a comprehensive ad strategy focused on aggregating social proof and targeting a wider audience. This new approach not only expanded WiSE Medical’s reach but also has continued to drive more patients to both of their locations.

Ongoing collaboration between WiSE’s marketing team and Marketing Architect has ensured continuous optimisation, with new traffic and lead generation campaigns being introduced as needed. New creatives and copy iterations are often introduced to maintain low frequency, while landing pages have been optimised to prevent bottlenecks and maximise results.