PRACTICE SUCCESS
Practice Success Collective (PSC) is a vibrant network of experts dedicated to empowering Practice Owners at every stage of their journey, whether they are starting from scratch or acquiring an established practice. Through engaging Online Summits, PCS equips Practice Owners with the essential knowledge and support they need to achieve enduring success.
In our collaboration with PCS, for every Online Summit, we conduct a thorough audit of their landing page to ensure optimal conversion rates exceeding 50%. Following this, we launch targeted Meta ads campaigns specifically designed to gather leads with optimised ad creatives and copy iterations that we know will resonate with their audiences.
Dynamic ad testing
We implement a robust Meta ads strategy, consistently testing various creatives and copy iterations to identify which ads resonate most effectively with their audience. Throughout this process, we ensure compliance with medical practice copy guidelines set by AHPRA, maintaining ethical standards while driving engagement.
Diverse audience targeting
Our approach involves testing over seven different audience segments, including list lookalikes, pixel event lookalikes, broad targeting, and interest-based groups. This comprehensive targeting strategy enables us to reach a wider audience and improve lead generation effectiveness.
Thorough landing page audit
We always conduct a detailed audit of the landing pags to identify any potential bottlenecks that could hinder conversion rates from our Meta ads campaigns. By addressing these issues, we optimise the user experience and maximise the effectiveness of our lead generation efforts.
THE CHALLENGE
PSC faced the challenge of maximising lead collection for their online summits within tight timeframes. Before partnering with Marketing Architect, they recognised the potential of paid ads to significantly boost lead numbers but lacked the necessary expertise to implement them effectively.
For Meta ads to work, any advertising efforts always need to comply with AHPRA standards as failing to do so could result in a restricted Meta ads account, creating cumbersome and time-consuming obstacles.
Furthermore, any landing page that we drive traffic to, needs to always be audited and tweaked if necessary to ensure top conversion rates.
THE SOLUTION
In effort to drive the maximum number of leads within a short timeframe, we develop a variety of ad formats, including static images, videos, and carousels, to discover what resonates best with the target audience. We do the same with ad copy and audience types – exploring a range of audience types, such as lookalikes and interest-based segments, to maximise reach and engagement.
To optimise budget utilisation, we employ vertical and horizontal scaling strategies while closely monitoring campaign performance every few hours to ensure lead costs remain as low as possible.
Regular reporting on landing page conversion rates allows us to identify and troubleshoot any bottlenecks, ensuring optimal performance. Throughout the process, we adhere to AHPRA standards to protect PSC’s advertising account while driving significant lead generation.
188 leads
Cost Per Lead
of $7.65
58% landing
page conversion
rate
Florencia has an abundance of knowledge of the sales funnel process and how to effectively step customers through the path to purchase. She knows how to use every element of the digital ecosystem to create maximum results and set up automated funnels so that I can focus on other parts of my business.
– Michelle Tayler