FIGHTING CHANCE
FIGHTING CHANCE builds social businesses to create a truly inclusive economy, where people with disability have unbridled access to opportunity, dignity and prosperity.
Prior to engaging Marketing Architect, Fighting Chance had gone through their fair share of digital marketing agencies. And yet – no agency had been able to deliver consistent results nor an ongoing stream of new leads and participants for the social enterprise’s many brands.
Larger audiences for better targeting
We consolidated Fighting Chance’s ad sets, creating larger audiences that gave Meta more data to work with. This helped the platform find and target the right people who were most likely to respond to the ads, improving overall campaign performance.
Ongoing optimisation for maximum impact
We worked closely with Fighting Chance, constantly monitoring and optimising their ads. By regularly fine-tuning campaigns, we ensured top results and that each ad continued to deliver the best possible performance.
Refining sales funnels for higher conversions
We thoroughly reviewed and optimised their sales funnels, working alongside their team to improve conversion rates. By addressing key points in the funnel, we helped drive more qualified leads and increased overall conversion success.
THE CHALLENGE
Fighting Chance had partnered with several digital marketing agencies in the past, but none had been able to effectively leverage their audiences to find the right people who would respond to their ads. They were left with suboptimal results, lacking the performance they needed to grow their social enterprises.
Additionally, Fighting Chance wanted to gain more understanding of how the Meta platform worked, so they could take control and make informed adjustments for better outcomes. Previous agencies had failed to test different creative styles and copy lengths, and had overlooked the full sales funnel, resulting in poor conversion rates and missed opportunities. These gaps left Fighting Chance in need of a comprehensive strategy to maximise their ad performance.
THE SOLUTION
Marketing Architect introduced a new ad strategy that focused on expanding audience targeting to help Meta identify the right people who would respond and convert. This approach significantly increased lead generation while reducing the cost per lead, driving higher numbers of participants for Fighting Chance’s brands. We also ensured that all ad spend was directed towards the Lead Conversion objective, something past agencies had failed to do, which had previously resulted in wasted budget and missed opportunities.
Additionally, we took a holistic view of their entire sales funnel, analysing each step and identifying bottlenecks that were hindering conversions. By optimising every touchpoint, we were able to deliver stronger conversion rates and improve overall campaign performance, leading to sustainable growth for Fighting Chance.
+ 233%
increase
in leads
+2% increase
in Click Through
Rate
+ 30%+ Increase in
Lander Conversion
Rate
Working with Marketing Architect and Flori has been a game-changer for Fighting Chance. After trying numerous agencies and consultants, we finally found someone who truly delivers. Flori has achieved the best Meta ads results we’ve ever seen-far beyond our expectations. If you’re looking to get results in your business, Marketing Architect is the team you need. Highly recommend.
– Susannah Atkinson