Before partnering with Marketing Architect, digital was Cadence & Co’s fourth-best lead source. After a strategic overhaul across Google and Meta, it became their number one digital lead source, delivering the highest enquiry volume and strongest cost efficiency across all channels.
Across Google Search, Performance Max and Meta, campaigns generated $9.0M in project revenue from $23k in ad spend, delivering an approximate 391× blended ROAS based on actual conversions.
Landing page optimisation
We worked closely with Cadence & Co to refine and optimise their existing landing pages to improve conversion rates without compromising their premium positioning. In addition, we developed bespoke landing pages tailored to each target area such as Bowral, North Shore, the Eastern Suburbs, and more – ensuring messaging aligned with local intent and audience expectations. This strategic localisation significantly increased enquiry rates while maintaining brand consistency.
Full-funnel paid media strategy
Across Google and Meta, we implemented a comprehensive paid media strategy spanning cold acquisition and strategic retargeting campaigns. By covering the entire customer journey, we were able to nurture prospects from first interaction through to enquiry. Continuous creative testing and audience refinement allowed us to improve performance steadily while preserving the elevated, considered feel of the Cadence & Co brand across all ad assets.
Scalable and predictable growth
Through ongoing testing, optimisation and close collaboration with the Cadence & Co team, paid media evolved into a reliable and scalable growth channel. Google Ads cost per lead reduced from over $500 to as low as $88.92, without sacrificing lead quality. Month on month, digital performance strengthened, delivering a significant reduction in acquisition costs and establishing paid media as a consistent driver of high-value enquiries.
THE CHALLENGE
As an established brand, Cadence & Co was known for delivering exceptional projects and attracting discerning clients through reputation alone. Yet their digital ecosystem did not fully represent the calibre of their work or position them at the level they operated.
Key challenges included:
- High cost per lead across Google Search
- Digital ranking as the fourth-highest lead source
- Misalignment between audience intent, messaging and campaign structure
- No unified strategy across Google and Meta
- Inconsistent tracking and limited performance visibility
- Ineffective Meta campaign objectives
- Campaign structures not optimised for scale
Cadence & Co needed a partner who understood premium brand positioning and could deliver measurable growth without compromising brand integrity.
THE SOLUTION
Marketing Architect implemented an end-to-end performance strategy tailored to Cadence & Co’s design-led audience and high-value projects that require thoughtful decision-making.
We rebuilt Google Search campaigns using refined keyword strategy, stronger negative keyword lists, improved ad relevancy and smarter budget allocation. This significantly reduced cost per lead while improving lead quality.
To scale results beyond Search, we expanded into additional Google placements using Performance Max campaigns. This helped us reach new, relevant audiences while keeping costs efficient and maintaining Cadence & Co’s premium brand presence.
On Meta, we implemented a structured strategy designed to follow the full customer journey. We introduced cold audience campaigns testing a range of high-quality creative formats to attract new prospects, alongside retargeting campaigns featuring testimonials and varied formats to build trust and reinforce credibility.
While Meta was not the primary lead driver, it played an important supporting role within the broader digital ecosystem: strengthening brand visibility, increasing touchpoints across platforms like Facebook and Instagram, and supporting overall conversion performance.
We also audited the full funnel from ad click to enquiry, identifying friction points and recommending landing page optimisations, including location-specific landing pages for each key target area. Ongoing collaboration ensured campaigns continued to evolve as results scaled.
~391× ROAS OFF A $23K AD SPEND WITH $9M GENERATED IN PROJECT REVENUE
CPL REDUCED BY 80%+ FROM $500+ TO $88.92
DIGITAL WENT FROM #4 TO THE #1 LEAD SOURCE FOR THE BUSINESS
